Die Unternehmensberatung Arthur D. Little (ADL) sieht eine Einteilung der Mobilfunk-Kunden in zwei Klassen als möglichen Ausweg aus dem harten Preiskampf auf dem heimischen Mobilfunkmarkt. Wer einen billigen Tarif hat, soll auch eine geringere Netzpriorität erhalten. Zahlungskräftige Kunden hingegen sollen eine Art VIP Status erhalten, ähnlich der ersten Klasse bei Bahnfahrten oder Flügen.
Qualität hat ihren Preis. Um dieser Redewendung am österreichischen Mobilfunkmarkt Geltung zu verschaffen, könnten die Mobilfunkbetreiber verschiedene Netzprioritäten zu unterschiedlichen Preisen anbieten. Technisch betrachtet gibt es ohnehin schon 16 Prioritätsstufen, die für diese Zwecke verwendet werden könnten. Im Falle einer Überlastung müssen Kunden mit einer niedrigen Priorität mit Gesprächsabbrüchen und schlechterer Sprachqualität rechnen. Kunden mit hoher Priorität sollen in Punkto Qualität und Geschwindigkeit (bei Datenverbindungen) hingegen im Netz bevorzugt behandelt werden.
Laut ADL wird die Netzqualität vor allem durch die Flattarife (FairPlay, 3NoLimits, Große Plaudertasche, ...) beeinträchtigt. Die Netz-Nutzung ist durch solche Tarife stark angestiegen, wodurch die Mobilfunkbetreiber wiederum gezwungen sind, Geld in den Ausbau von Netzkapazitäten zu investieren. Karim Taga, Chef von ADL Österreich, versicherte, dass die Mobilfunkbetreiber im Hinterzimmer über entsprechende Geschäftsmodelle nachdenken. Auf Anfrage von ORF.at an die Betreiber wurden entsprechende Pläne jedoch dementiert.
-ABSEITS der offiziellen Meldung-
Wahr oder unwahr?: Leider ist es nicht möglich, an die Netz(aus)nutzungsstatistiken der Anbieter zu gelangen. So bleibt die Frage, ob und wie oft es tatsächlich zu Knappheiten bei Netzkapazitäten kommt, vorerst unbeantwortet. Dass die Netz-Nutzung aufgrund der Flattarife gestiegen ist klingt jedoch glaubhaft. Die Einrichtung einer "Zweiklassengesellschaft" mag dennoch etwas vorschnell sein. Sicher haben die Mobilfunkbetreiber auch andere Möglichkeiten, diese Problematik anzugehen. Und teilweise wird dies ohnehin schon praktiziert, denn bis auf "3" haben alle Betreiber schon ihre eigene Diskontmarke (ONE hat yesss!, T-Mobile hat tele.ring, A1 hat bob), deren Kunden, wie vermutet wird, bereits eine geringere Netzpriorität haben.
Es scheint, als habe die Unternehmensberatung ADL nur das getan, was eine Unternehmensberatung eben tut: den Firmen Möglichkeiten aufzuzeigen, wie mit vorhandenen Mitteln größere Gewinne erzielt werden können. An die Kunden wurde hierbei sicher nicht gedacht. Es bleibt abzuwarten, was an entsprechenden Plänen der Mobilfunker dran ist. Der erste der Betreiber, der ein solches Modell einführt, wird mit einem Aufschrei der Kunden rechnen müssen.
Freitag, 4. April 2008
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